At Camp Strategy, our name is our methodology. Every great venture begins with passion for the journey, but it is sustained by a rigorous, calculated plan.
Whether we’re evaluating a campground acquisition, designing an RV resort master plan, or repositioning a distressed hospitality asset, we know one truth: success is never accidental.
Our story is rooted in a deep respect for the outdoors and an equally deep commitment to the operators, developers, and investors who make the hospitality world thrive. Adhering to industry insights from OHI, the National Outdoor Hospitality Industry.
From mountain summits to capital markets, we approach every engagement with discipline, clarity, and purpose.
Camp Strategy is led by a dynamic executive team bringing together institutional finance, large-scale hospitality development, and decades of real-world campground ownership.
Operational & Financial Bedrock
Multi-brand outdoor hospitality expertise, accounting specialist, and operational turnaround execution.
Real Estate Acquisition & Development
Wall Street equity analysis, M&A strategy, and institutional-scale hospitality development.
Executive Design & Feasibility
Executive-level outdoor hospitality expertise and oversight of physical and technical development of hospitality properties
To help owners, developers, and investors unlock the full value of outdoor hospitality assets through financial rigor, operational discipline, and strategic foresight.
We bridge Wall Street and the campground.
Institutional modeling and boots-on-the-ground operations.
Capital markets and camp store realities.
The Founder
Unlike many consultants, Jeff has sat in the owner’s chair. For decades.
"If you cannot measure it, you cannot improve it."
Multi-Brand Ownership
Jeff has owned and operated top-tier franchised properties, including KOA and Jellystone Park™ campgrounds. He understands brand standards, franchise systems, and the operational expectations required to succeed within structured hospitality networks.
Independent Excellence
Beyond national brands, Jeff has successfully optimized numerous independent campground and RV resort concepts. Operational excellence does not require a national flag — it requires disciplined systems and financial clarity.
Accounting-Driven Operations
Jeff approaches every asset not as a lifestyle business, but as a financial engine.
The Vision
Lisa Brady bridges the gap between Wall Street and outdoor hospitality real estate.
Lisa ensures every project stands up to institutional scrutiny — not just local optimism
Her career began as a Sell-Side Equity Analyst at Key Bank, mastering Mergers & Acquisitions, financial modeling, and institutional valuation strategy.
She later served at Cedar Fair Entertainment Company, contributing to high-level growth initiatives including revitalization of WinterFest, development of elite Sports Complexes, and strategic oversight of hotel and campground projects.
Real Estate Acquisition & Due Diligence
Identification, analysis, and pursuit of high-potential hospitality assets with disciplined underwriting and defensible data.
Market & Feasibility Analysis
Providing the “Extreme Thought” behind whether a project should be built — ensuring every investment is supported by demographic research, competitive intelligence, and revenue modeling.
Development Strategy
Architecting the roadmap for asset transformation, long-term valuation growth, and exit alignment.
The Architect
Justin Brady brings executive-level oversight to the physical and technical development of hospitality properties.
"If it doesn't work on paper and in practice, it doesn't move forward."
As former Director within the Cedar Fair Hospitality division, Justin spent over a decade working directly alongside the Cedar Fair Planning & Design team, bridging creative architectural vision and operational reality.
Property Footprints & Layout
Site design, infrastructure planning, and resort layouts maximizing revenue per site while protecting scalability.
Hospitality Systems & Procurement
Technology stack integration, software implementation, procurement processes, and vendor strategy.
Operational Feasibility Review
The essential “checks and balances” for development projects — reviewing financial models and feasibility studies.
Design & Operations Bridge
Ensuring projects are not only visually compelling, but financially and operationally viable.
For our team, the outdoors is more than a market — it is a way of life. We approach every challenge with a Summit Mentality.
We navigate complexity with clarity and purpose, adapting as conditions change.
Markets evolve, regulations change — we stay prepared for every scenario.
Methodical execution and strategic patience win over rushing to conclusions.
Sometimes you need a navigator. Other times, a partner to build a new path entirely.
Our Mission
Camp Strategy is built to support the full lifecycle of hospitality assets. We help owners and investors:
Develop new campgrounds and RV resorts from concept to operation
Refresh and reposition underperforming properties for maximum value
Improve operational performance with disciplined systems
Align capital strategy with exit goals for institutional-grade outcomes
We are not general consultants.
We are outdoor hospitality expertise that is built for serious capital and serious outcomes.
Our Values
Client First & Foremost
Our clients are the heart of our mission. We view ourselves as an extension of your team, and your success is our only metric. We prioritize your goals, your legacy, and your capital as if they were our own. We listen first, then strategize.
Extreme Thought Strategy
This is the heartbeat of our firm. Every project is met with intense analysis and foresight. We don’t just fix problems — we engineer solutions. Every move is intentional, every risk mitigated, every opportunity captured.
The Summit Mentality
We approach every project with the perseverance required to reach the peak. The path to success isn’t always linear. We stay with our clients through the climb, providing guidance and stamina to reach operational excellence.
Financial & Technical Integrity
Strategy without data is just a guess. With roots in accounting, Wall Street analysis, and enterprise operations, we prioritize transparent reporting and technical precision for institutional-grade profitability.
