Our Team

Founders/Partners Profile:

JEFF HOFFMAN

Co-Founder // Growth Strategist // Campsite Planner // Board Member

With almost five decades of experience in the camping industry, Jeff’s journey began in 1968, working alongside his family at their campground. Through his leadership, the property expanded substantially, boasting well over 300 sites. In addition, Jeff established, owned, and efficiently managed 13 campgrounds, alongside multiple successful ventures in mobile home parks, apartments, hotels, and retail establishments. Each of these enterprises consistently demonstrated year-over-year profitability and was strategically sold to realize equity gains.

Jeff’s expertise spans a wide spectrum, including turnaround strategies, growth planning, financial analysis, and operational process enhancements. Having weathered the industry’s highs and lows, Jeff has devoted himself to paying forward his extensive knowledge and experience to benefit others. Today, through his company and robust industry affiliations, he empowers campground owners, swiftly transforming their vision into profitable realities while fostering a sense of empowerment throughout the process.

Moreover, Jeff serves as the esteemed President of the Ohio Campground Owners Association, illustrating his three-decade commitment to various industry boards and his current role as a valued board member of the Outdoor Hospitality Industry (OHI). His steadfast dedication to the camping community underscores his passion for advancing the industry and supporting its members.

Founders/Partners Profile:

GREG EMMERT

Co-Founder // Operational Strategist // Campground Industry Expert // Advisor

With a rich 30-year legacy in the outdoor hospitality industry, Greg has excelled as an owner/operator of award-winning private and franchise parks. His leadership and advisory roles have been instrumental in guiding diverse campgrounds and RV parks toward creating unparalleled guest experiences characterized by efficiency and innovation. Having navigated the ebb and flow of the campground industry, Greg now shares his expertise, empowering others to achieve similar success. His knack for identifying a property’s unique essence and formulating tailored strategies that captivate guests while ensuring owner pride and profitability is unparalleled.

For over 25 years, Greg helmed the Homerville KOA Campground in northeast Ohi — a 240-site retreat that burgeoned into a premier destination attracting thousands of travelers. Renowned for its immersive experiences and nature-themed events under his stewardship, the campground maintained consistent profitability, earning a remarkable Net Promoter Score in the high 80s. The accolades garnered, including KOA’s prestigious President’s and Founders Awards for eight consecutive years, underscored Greg’s commitment to excellence.

Furthermore, Greg’s industry influence extends beyond campground operations — he is a featured expert in industry publications and an esteemed speaker at podcasts, masterclasses, and prominent trade shows, offering invaluable insights and guidance to industry peers.

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